E-commerce Conversion Rate

A succesful website that brings in leads doesn’t happen overnight, it happens because your channeling your efforts into ecommerce conversion rate optimisation. In this article, you can expect to find our best ecommerce conversion rate optimisation recommendations. By following them, you will improve your customer’s experience on your website, encourage them to convert, and make the purchasing experience as easy as possible.

Ecommerce conversion rate optimisation is thhe process of improving your ecommerce conversion rate through incremental improvements. For example, improving the user experience on your website will lead to more conversions.

What Is a Good E-Commerce Conversion Rate?

Good conversion rates are the result of hundreds of small, considered design decisions. Each improvement should be implemented with the user experience in mind, enabling them to find the items they want, add products to their cart and complete the transaction. By systematically working through the flagged areas that customers have found difficult to navigate, you will notice fewer cart abandonments and in turn, increased sales.

Calculating Conversion Rate 

To calculate your conversion rate, divide the number of conversions you get in a given time period by the total number of people who visited your site or landing page during that time. Then multiply the result by 100 to get a percentage. Put simply:

Conversion rate = (conversions / total visitors) x 100% 

Tracking your conversion rate is important for measuring your progress. This will allow you to see the impact of the optimisation strategies you have implemented.