Our Latest Insights

Staying informed with the latest digital news and updates is essential to performance. Here are some of our teams’ insights, everything from thought leadership articles, up and coming trends and best practices.

Artificial Intelligence Interning at Propeller

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It’s here. Google’s biggest foray into AI in its search engine. After a long period of user testing, it appears Google’s AI Overview has finally been introduced to the mainstream public. Initially, SEO analysts were struggling with Google’s software update. Google’s AI Overview was showing sources outside the top 10 organic results. This meant some less-than-authoritative and […]

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Google Chrome Plans Third Party Cookies

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A succesful website that brings in leads doesn’t happen overnight, it happens because your channeling your efforts into ecommerce conversion rate optimisation. In this article, you can expect to find our best ecommerce conversion rate optimisation recommendations. By following them, you will improve your customer’s experience on your website, encourage them to convert, and make […]

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Everything You Need to Know About ChatGPT

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Those looking to improve their paid media strategy need look no further. Meta Ads has introduced campaign optimisation updates that will enhance the advertiser’s campaign performance. Read on to find out more… Continuing their progress in AI-enabled automation solutions that allow businesses to grow, Meta is advancing their advertising system to make results more customisable […]

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Google’s AI Overview

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It’s here. Google’s biggest foray into AI in its search engine. After a long period of user testing, it appears Google’s AI Overview has finally been introduced to the mainstream public. Initially, SEO analysts were struggling with Google’s software update. Google’s AI Overview was showing sources outside the top 10 organic results. This meant some less-than-authoritative and […]

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Unlocking SEO Quick Wins

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With such a wealth of information now available at the click of a mouse, approaching SEO can seem overwhelming. There is a hoard of new tools offering recommendations that can prove to be a waste of time while delivering little in the way of results. In this article, Propeller explores some SEO quick wins that will aid […]

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The Rise of Social Commerce

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Since its launch in September 2023, the TikTok Shop marketplace has emerged as a formidable player, boasting major sales figures and capturing the attention of millions of users worldwide. In November, YipitData found that people spent an estimated $363 million on TikTok Shop in the US, up from $260 million in October. That’s a $4 billion annual […]

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