Unlocking SEO Quick Wins

With such a wealth of information now available at the click of a mouse, approaching SEO can seem overwhelming. There is a hoard of new tools offering recommendations that can prove to be a waste of time while delivering little in the way of results. In this article, Propeller explores some SEO quick wins that will aid your wider strategy and deliver better results. In a three-step approach, review, plan and improve your SEO using Google Search Console metrics.

Google Search Console gives accurate diagnostic information about your website, including everything from rankings to traffic. As a result, this platform can be brilliant for focussing on optimising well-performing areas rather than spending too much time chasing ideal keywords. This guide will help you find the most important information for SEO quick wins.

As mentioned above, our simple approach consists of three steps:

• Step 1: Review site traffic, rankings and opportunities in Google Search Console
• Step 2: Analyse what ranking and look for opportunities
• Step 3: Optimise and improve your content for some SEO quick wins

Following this approach will enable you to understand the tasks with the highest potential, so you can work on generating results as quickly as possible.

Setting Up Google Search Console

In case you haven’t already set up, Google has provided a step-by-step guide for anyone to set up their tool with ease.

Google Search Console offers a non-technical and user-friendly way to understand your website data. It also gives a range of easy-to-use filters to allow you to evaluate which pages are underperforming and search terms that offer great growth potential. By combining the filters available, you can quickly identify high-volume search terms that your website could potentially rank for with some SEO efforts.